High-quality images are necessary for any visual component of social and behavior change communication. Detailed quality images add context to SBCC visual materials and help aid comprehension and provide credibility to the messages communicated. Visual aids with high-quality images also convey a professional look which helps people to trust the information. Images that people can relate to facilitate identification with those demonstrating the improved practices and promote adoption of these practices.
In 2010, UNICEF developed and launched an integrated package of training, counseling, and take-home materials known as the Community Infant and Young Child Feeding Counselling Package (link is external) (C-IYCF package), using high quality graphic illustrations. Over the last five years, the United States Agency for International Development (USAID), has funded both the Infant and Young Child Nutrition (IYCN) project, and later the Strengthening Partnerships, Results, and Innovations in Nutrition Globally (SPRING) project to adapt and test the C-IYCF package in several countries.
The generic C-IYCF package and the corresponding images have been adopted and/or adapted by UNICEF and partners in over 70 countries globally. Until now, editable versions of the original illustrations, and the adaptations of these images have been held by UNICEF and different organizations, without a systematic way to share images or make them more widely available. The IYCF Digital Image Bank aims to make the C-IYCF generic illustrations and specific adaptations available in editable formats, to organizations creating print materials and other visual aids aimed at promoting maternal, infant, and young child nutrition.
The IYCF Digital Image Bank can only grow with your contributions! If you have images to upload to the Bank, please contact firstname.lastname@example.org to discuss submission and crediting details. Thank you!